Evaluation Question 3: What Have you Learned from your Audience Feedback?

Throughout the construction of the project and at the end of production when reflecting on the end result, audience feedback has been particularly influential for us to evaluate how well we have achieved what we aimed for with our music video and accompanying ancillary texts.

We got feedback in all stages of the development of the music video and from the first draft we got some quotes from people. We put the main quotes together so that we could discuss how we could improve. We also had to keep in mind that this isn't to everyones taste.

These comic strips illustrate some of the responses we received from our initial research into the target audience; in each panel the two (or three) most common responses are represented, i.e. the majority of respondents were aged 16-19, followed by over 31's.




One of the most useful things we learned from this feedback is that digital download via iTunes, Amazon Mp3 etc. is currently the most popular way in which people consume music, and, likewise, digital forms of promotion such as an artists' social media presence influences the consumers interest in their releases, whether it be a new single, EP or album. For this reason, we tailored our marketing for the up and coming artist COSMO greatly towards social media - the Facebook and Twitter profiles that we created were imbued into the website, which also promoted digital material such as the music video and a gallery of photographs.









Some of the respondents commented that they enjoyed our use of Psychedelic effects, the placement of unusual objects that reference the 1960's and 70's such as the lava lamp and the toy robots; similarly, some said that they think the video is unique and different. For this reason-
















Many people loved that our video was so different and wasn't like everyone else videos. We were the only group to make a conceptual video which made it different and stand out which many people told us in the feedback. We found this out from the feedback that we got on multiple pieces of our media. They also said that they like that all of the media has synergy. We were very glad about this feedback as our aim was to be different and this feedback proves that we have achieved our goals.

These stock images boldly illustrate the general Primary and Secondary audience groups for our artist. As our research has reached both male and female respondents, from mostly the 16-19 age group, followed by +31's, the positive feedback we received as presented above supports these targeted groups; both the younger and older groups enjoyed the references to the 1960s and 70s. As COSMO aims as an artist to revive psychedelic and folk music by infusing it with modern Pop and Electronic, and so the target audience is as follows-

Primary: young and eccentric

Secondary: more mature, appreciate
nostalgia of the 60s and 70s


Following the responses to the online survey, we interviewed in person some members of the Primary target audience - young people who have diverse taste in music and culture; I feel that these interviews successfully reflect the survey responses, as the general consensus is that our media products (music video and digipak) are unique and stand out, likewise our artist is original and although taking influence from the likes of David Bowie and Marc Bolan, is distinct as a contemporary artist.